W 78 ST X 23Carat

Fred Segal Mother’s Day Event

W 78 ST is delighted to announce the continuation of our partnership with the jewelry brand 23Carat for an exclusive pop-up at the Fred Segal boutique in Santa Monica, held on May 4, 2024.

In celebration of Mother’s Day, our "Build a Bag" event invited clients to craft a bespoke version of our signature Cloud bag. Attendees began their journey by selecting the size and shade of leather, before adorning their creations with an exquisite array of vintage charms, each thoughtfully curated by 23Carat.

Leading up to this enchanting event, the windows of Fred Segal were transformed into a captivating W 78 ST x 23Carat display, featuring a stunning replication of our atelier, complete with our artisanal tools, luxurious leathers, and Cloud bags from previous collaborations, alongside a selection of exquisite vintage jewelry.